BEHN MEYER news
BM Food Ingredients: 27 - 28 March 2019
Accelerating Growth

Behn Meyer at Healthink Seminar in Petaling Jaya, Malaysia

Day 1 Group Photo

The Food Division from Behn Meyer Malaysia, together with our partner Tate & Lyle, jointly hosted the first ever Healthink Seminar at New World Hotel, Petaling Jaya from 27 – 28 March 2019.

Over our two decades of partnership with Tate & Lyle, Behn Meyer has effectively accelerated the growth of the Tate & Lyle products range by strategically leveraging our extensive distribution networks and comprehensive understanding of local culture.

James Blunt, Tate & Lyle Senior Vice President & Interim General Manager of Sweeteners, explaining sugar replacements and solutions during the rotational workshop.

Attended by approximately 40 Beverages and Dairy industry representatives, including key leaders from multinational companies, the Healthink Seminar is the first of its kind in Malaysia. The seminar highlighted the strengthening trend of formulating and developing products based on clean, sustainable, consistent, trendy and healthy values as a core objective of the Food & Beverage industry. Clean labelling, low-calorie, low-sugar and environmentally friendly products are becoming the primary concerns of producers in South East Asia as each strives to improve its sustainability standing and align its course with the industry’s present trend.

Left to Right: Magdalene Lim, Behn Meyer Food Ingredients Division Manager; Ong Ai Ling, Behn Meyer Food Ingredients Department Manager; Jason So, Tate & Lyle Regional Sales Manager, with a representative from Menz & Gasser, an Italian company in Malaysia producing jams and fruit preparation products.

During their talks, the specialists from Tate & Lyle presented specific issues and trends while promoting their products, then further engaged the participants with discussions and rotational workshops to demonstrate the healthier approach of Tate & Lyle’s product portfolio — how they function as solutions and ingredients that can provide health benefits to their customers, something which is increasingly relevant in the South East Asian market.

Day 2 Group Photo

The regulatory landscape was also covered in discussions along with new requirements for compliance. Through the meaningful exchanges, we are confident in our ability to better assist our customers on labelling and promoting their healthy products.

The Healthink Seminar was a great success and we certainly hope to organise more events of this nature in the future.

Pictured: 1. Mr. Thomas Teh, Nutrition Scientist from Tate & Lyle, explaining the importance of balance of fibre intakes during the rotational workshop; 2. Ms. Colleen Farolan, Regulatory Affairs Manager from Tate & Lyle, presenting the regulatory and compliance landscape during the regulatory workshop on claims and labelling concerns in Malaysia and SE Asia.
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