Growing affluence among consumers has led to greater demand for more sophisticated hair care products that leave hair looking healthy, conditioned and full of body. In addition to producing healthy hair, modern products now also provide consumers with look-and-feel-good attributes, and are often designed to solve hair care problems such as hair loss, greying or thinning hair.

Moreover, the hair care industry is also a dynamic and innovative market that often follows skin care trends, leading to increased demand for ingredients such as anti-aging and anti-pollution elements.