BEHN MEYER news
Performance Additives: 29 February - 2 March 2016
Performance Additives 7th International Agents Meeting in Kuala Lumpur, Malaysia
Performance Additives called for their 7th International Agents Meeting. The idea was to gather the highly specialized sales force of Performance Additives for a couple of days to exchange lots of information and experience. Over 70 people attended, representing sales activities for more than 30 countries. The furthest came from Peru and Colombia.

The first day was filled with presentations. Performance Additives presented their view of the various market areas as well as a series of new product developments. Results of sampling activities were shown and people were updated on the latest fast growing legislative requirements. Three guest speakers from the Asia, Europe and USA were rounding up the day presenting interesting success stories with Performance Additives products.

The second day was very busy with workshops about rubber technology and commercial aspects.

During the last day Performance Additives was proud to present their production and lab facilities.

Malaysia is well known for the excellent and broad variety of food. Hard work needs to be balanced out with some fun. People had the chance to experience that in some interesting venues.

Over all this meeting was a great success and Performance Additives is looking forward to holding the next meeting hopefully in 2 years’ time.
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